How would you best describe your marketing; tactical or strategic? What is your school known for? Can the governors, head, SLT and staff give you five reasons why your school is better than the one down the road?
If not, then the school is probably undifferentiated, and a hostage to economic fortune. So let’s differentiate your school, and identify and sustain what makes it unique. Let’s market to your strengths and boost pupil numbers.
We know what customers are looking for, why they choose your school and why they choose others. Let’s put our knowledge of the best 3,000 best prep and primary schools in the country to your advantage.
Schoolsmith, strategic marketing for small schools wanting to stay independent, for large schools with a strategic challenge and for all schools with a limited budget.